Institute for Youth and Educational Television (IZI):
Aims and Issues
The IZI wants to contribute to
the understanding of the cultural meaning of television for children
and young people and of the ways that television is embedded in
the children's and young people's lives. In addition to that the
IZI aims at contributing to the discussion of broadcasters'
public service task and its current realisation as well as the social
responsibility of the media in general.
The IZI is a department of the Bavarian
Broadcasting Corporation and was established in 1965. Together
with the PRIX
JEUNESSE INTERNATIONAL the IZI is supported by the Association
for the Promotion of International Youth Television. Members of
the Association are the Bavarian Broadcasting Corporation, the ZDF
(German Public Broadcasting Company), the State of Bavaria,
The City of Munich and the Bavarian
Centre for the New Media (BLM).
The IZI conducts empirical
research with regard to current programme formats and current issues
in the field of children, youth and educational television. In cooperation
with international researchers the IZI explores current and
publicly relevant issues in order to supply editorial departments,
programme planers, pedagogues, journalists and concerned associations
with consolidated findings. You can find an overview of current
as well as completed research activities here.
The IZI documents the literature,
the research reports and information of any kind that is related
to the planning, the production, the reception and the effects of
children, youth and educational television.
The IZI generates an international database
and runs a special library. In cooperation with further information
institutions the IZI supplies the 'Information
System Media Pedagogy' (Informationssystem Medienpädagogik
- ISM) with parts of its bibliographical data pool.
The IZI publishes its research
results in its own journal and in its own series.
- Journal TELEVIZION (edited by IZI;
German issue published twice a year, English edition published
once a year)
- Series TELEVIZION;
published by KoPad Publishing House, Munich (in German)
- Series 'Communication Research and
Broadcasting' (in English)
- Video Edition 'Watching television
through childrens eyes' (in English)
You can find a detailed list of publications here.
The IZI organises national
and international conferences as well as workshops at which researchers
and programme producers are invited to work together in order to
enhance the quality and attractiveness of children, youth and educational
television. You can find an overview of past and future conferences