Migration, diversity and television

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Every day about 80% of Germans and migrants living in Germany watch television. In 98% of households with an ethnic background there is at least one television set. The fact that, as a result, the immigrants are also exposed to German broadcasters has been demonstrated, for example, by the ARD/ZDF study “Media and Migrants” (2007). But how do children, youths, and adults with ethnic background use these programmes? What do the viewers derive from individual programmes? What contribution to integration – in the sense of the social inclusion of migrants – can television achieve? Migration and integration are one aspect of the larger complex of issues comprising “diversity”, that is, the ethnic, cultural, and social pluralism in society and the media. The question of how diversity is represented on television is also explored in an international perspective.

TelevIZIon 23/2010/E “Diversity in Children’s TV”
Different and the Same. A Few Reminders for Children‘s TV Producers on the Diversity of Children.


How Television Promotes the Language Skills of Pre-School Children with and without a Migration Background (2010)

The study’s point of departure is the question of how pre-school programmes can promote language acquisition among children with and without a migration background. The aim of the study is to identify how public service pre-school programmes employ elements specifically targeted at promoting language skills. This involves testing – by means of pre-school formats such as JoNaLu, Die Sendung mit dem Elefanten (The Programme with the Elephant), Sesame Street and KiKANiNCHEN – how children can improve their language skills by watching specially designed items, and to what extent they benefit from the learning opportunities offered in the programmes.

Holler, Andrea: "He speaks Russian - just like me". How preschool programmes can support language learning. TelevIZIon, 25/2012/E, 16-19.


Teens and (Male) Homosexuality – Reception Study on Two Quality TV Programmes (2010)

One dimension of human diversity is diversity in sexual orientation. Although sexual attraction is an intimate issue, quality TV should bring it up in programmes for older children, because same-sex attraction develops like heterosexual attraction during puberty, starting between the ages of 10 and 13. A reception study conducted by the IZI with 13- to 17-year-old teenagers asks how these teens relate to depictions of homosexual male peers. We showed two non-fictional programmes, Danny’s Parade(Netherlands) and Gay Pride (Ireland), which ran at the PRIX JEUNESSE INTERNATIONAL festivals 2008 and 2010 in the age category 12-15, and discussed them with 100 pupils in Germany (Munich, Berlin, Hannover). We also collected opinions about the programmes from openly gay and lesbian youth and young men who attended a gay and lesbian youth centre in Munich.

Schlote, Elke/Schreiner, Matthias: Teens, sexual diversity and TV. Same-sex orientation and quality TV. TelevIZIon, 23/2010/E, 48-50.


Sexualised Western Culture Meets Traditional Culture: How Pre-Adolescent Girls with an Ethnic Background in the USA Negotiate the Tensions between Dominant Culture and Family Tradition (2009-2010)

The study aims to pursue this question using a mix of qualitative methods, including interviews with children and parents and analyses of children's drawings. The girl's own views – which are frequently heard only on the margins of the discussion about media, culture, and society – are given a central role. 


Hains, Rebecca C./Cook, Judi Puritz: "There's not going to be any more Hannah Montana". Media negotiation and multicultural identity in pre-adolescent girls. TelevIZIon, 23/2010/E, 30-33.


What They Really Think About it: How Young People Handle Educational and Edutainment Contents on European, Chinese, and Australian Television in Web 2.0 (2009)

Media analysis of popular Web 2.0 social networking platforms, in conjunction with the formation of dedicated discussion groups, is used to identify 12- to 15-year-olds' self-concept and self-images. These self-representations, which are disseminated beyond local borders, are analysed on the one hand in relation to the diversity they exhibit (ethnicity, gender, origin, nationality), and on the other in relation to educational television programmes, in order to discover how far the representations resemble each other

Donald, Stephanie Hemelryk/Martin, Fiona: Young people and social media. A comparison of profile icons of teenagers from different countries. TelevIZIon, 23/2010/E, 28-29.


Diversity in Main and Supporting Cast? The Representation of Cultural Diversity in German Children’s TV (2009)

This media analysis of fictional children’s, youth and family television programmes locally produced in Germany is concerned with the questions: How diverse is German children’s TV? What exactly is diversity in characters, beyond a “different” appearance? What options are used for making characters diverse, and what constitutes “good” representations of characters, settings and plots? For our theoretical framework we draw on the concept of “natio-ethno-cultural background” coined by the German migration pedagogue Paul Mecheril.

Schlote, Elke/Otremba, Katrin: Cultural diversity in children’s television. Media analyses of programmes and effective strategies. TelevIZIon, 23/2010/E, 4-8.


Co-Viewing in Families with a Turkish Migration Background (2008)

At the heart of this study are two questions: what families with a Turkish migration background watch together on television, and what reasons are given for viewing television in the family or not. For this purpose, besides interviews conducted with families in the Munich area, film recordings were made of the reception of their “family programmes”. 


Typically German/Typically Turkish: Young People and the Comic Dismantling of Stereotypes (2007) 

This IZI reception study in the “Media and migration” research programme aims to show how the comic shattering of stereotypes surrounding German and Turkish characters in two current family comedy series (Türkisch für Anfänger, Alle lieben Jimmy) is read by 14- to 16-year-olds with and without an ethnic background.
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Little Heroes: Favourite Television Characters of 8- to 12-year-old Children with an Ethnic Background (2007) 

This study addresses the question of which television characters are most popular with 8- to 12-year-old children with an ethnic background. For this purpose, in 2007, 125 children with an ethnic background were interviewed by researchers from the University of Cologne. The 8- to 12-year-olds, just like their contemporaries of German origin, cite a multitude of television characters from German children's programmes as their favourites. 


Deutsch Klasse: What Are Qualities of a TV Language Learning Series? (2006)

What do viewers expect from educational television? They do not want to be taught! – this is one of the findings of the European IZI conference on educational TV programmes. What implications does this have for educational TV programmes aimed at adults? 
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