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TELEVIZION No. 37/2024/E


How could this not be seen? How could we put the future of the next generations at risk on such a big scale?
The global warming crisis is happening. Even if the target of +1.5 degrees Celsius is met, the next generations will have to face an increase in natural disasters, large areas on Earth will be unin habitable. Why didn’t we act much earlier? As human beings, we are not equipped to deal with such over whelming dangers in the future. Unfortunately, knowledge does not necessarily lead to change in behaviour. Communicating climate-unfriendly behaviour can even lead to more of this kind of action while highlighting climate-friendly trends is much more successful (Uhl-Hädicke). We simply fail to see the opportunities, such as the enormous chances offered by nature in general and biodiversity in particular (Fischer).
So what can we do? First, learn what has not worked in the past and change, for example, the way we communicate (Schrader) and visualise (Smith) the climate crisis. Second, we need clear, in-depth knowledge of the target group, their perspectives, values, and concerns.
 Working for children and young people means recognizing that there are huge differences with regard to their knowledge and emotions. Many young people are very concerned and anxious about climate change (vom Orde), some even don‘t know that it exists (Götz/Mendel). The idea of keeping the issue of climate crisis away from them may reassure adults, but it clearly doesn‘t make sense for children and young people and their future. They have a right to be informed. They need knowledge to make conscious de cisions, skills to make a difference, resilience to deal with setbacks and they need to know how to communicate about the climate crisis. What young people need is climate literacy (vom Orde).
The media can play a crucial role here if they act consciously. There is an urgent need for programmes that specifically promote climate literacy from different angles and perspectives. It is important to translate complex scientific processes, such as calculating CO2 equi valents, into a dimension that children can easily understand (Blau rock). Another way to introduce them to different perspectives and mindsets can be to learn from Indigenous communities (Ritter). The mindsets, values and creativity needed to foster children’s and young people’s climate literacy through media which is explicitely made for them are summarised in this issue of TelevIZIon.

Maya Götz
Head of the International Central Institute for Youth and Educational Television



Isabella Uhl-Hädicke
Why don't we just do it?

The author shows which factors influence environmentally or climate (un)friendly behaviour in humans and what role majority influence plays in this..

Frauke Fischer
"Whales make the weather, and no mosquitoes, no chocolate!"

Chistopher Schrader
Talking about the climate crisis

The article shows how to communicate the climate crisis in a positive way, thereby increasing people's willingness to open up to ideas and impulses for climate-friendly behavioural change.

Toby Smith
Favour climate solutions over climate anxiety
In a qualitative study, 21 Ukrainian children (who had come to Germany as refugees) were asked about their experiences of the beginning of the war and their perceptions of the current situation. The article summarizes the role of the media and what children would like to see on television in this context.

Maya Götz
Age appropriate, encouraging, bold and brave
THe article summarises the 10 principles formulated by Climate Outreach and expands them to include their specific meaning for the target group of children and young people.

Maya Götz/Caroline Mendel
What children and young people in Germany know about climate change
How Russian children see the war in Ukraine.

Andrea Holler/Maya Götz
5 keys to learning about sustainability from children's television

Maya Götz/Andrea Holler
"Because I now know and understand this term too"

Eva Ritter
"Two-eyed seeing"

Katharina Blaurock
"22 ice floes for one steak"


Stop for a moment!

When penguins explain the carbon footprint

What we can do


Heike vom Orde
Between fear and commitment – young people in the climate crisis

Heike vom Orde
Climate literacy: concepts, dimensions and significance