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TELEVIZION No. 28/2015/E


Creativity is the creation of something new and valuable.
Children’s, youth and educational television thrives on constantly coming up with new content, stories and forms of expression that enrich the viewers. This is certainly not easy, especially when it comes to promoting and enabling creative processes on a permanent basis.
Research into creativity is able to show in detail that the process requires personal as well as specific environmental conditions (Holm-Hadulla). Thinking up something new, i.e. connecting brain cells in a new way, requires the right people (Runco) but also structural conditions and methods that foster this (Gößler/Weiß, vom Orde). The details of this complex become clear in interviews with innovative television programme and film makers.
“Creativity is more like a marathon than a sprint”, as Ed Catmull so aptly puts it, asking for constant learning and reflection, particularly at management level. Only by consciously preserving our “beginner’s mind”, our passion and curiosity in researching and experimenting, do we avoid the cardinal error in the management of creative cultures. Bosses who think they know how things should work are no longer able to recognise what is new and valuable. Creative minds who urge themselves to break new ground and develop new methods that encourage creativity in everyday
life succeed in producing creative programmes over decades. This issue of TelevIZIon reveals how some of the most innovative programmes of the last years came into being (e.g. Haroon on Burka Avenger). Carefully developed shows that put children in the centre have the potential to encourage creativity in their target group, as shows a reception study on the join-in programme ENE MENE BU: Television can stimulate children’s creative activity if a programme encourages them through new ideas (Holler).
For television can enrich children and young people creatively (vom Orde) – if the people behind the programmes are constantly challenging their assumptions and world views, if they tolerate mistakes, are open to new experiences, and work tirelessly for creativity, both at whole-project level and in the detailr.

Maya Götz
Head of the International Central Institute for Youth and Educational Television



Rainer Holm-Hadulla
What does creativity mean?

The author summarises historical and philosophical concepts of creativity and explains the interplay between talent, knowledge and skills, motivation, personality traits.

Maya Götz
Creativity, Inc
In this article the authors describe the processes and structures in a “writers’ room”, the US-American work concept with which most of the highly praised and successful US television series are developed – a concept that puts emphasis on efficiency as well as playful creativity..

Timo Gößler/Frank Weiß
Creativity as a craft

Mark Runco
Required profile: original ideas, ideational flexibility, openness to new ideas

Maya Götz
Where do new ideas come from?
This article identifies the prerequisites for creative production in children’s television in expert interviews with producers and editors from innovative programmes. Creativity plays a central role in all steps towards a high-quality children’s TV programme.

Paulien Dresscher
Beyond the TV screen
This article summarizes some bestpractice examples in different devices for children that were presented at the Cinekid MediaLab and were discussed at the Hot & Cool Play panel of the Cinekid festival 2014..

Andrea Holler
“I get new ideas, it’s something new”


Maya Götz
Creativity techniques


Heike vom Orde
What promotes creativity?

Heike vom Orde
Does television make children uncreative?


Ben Bocquelet/Mic Graves/Antoine Perez
How The Amazing World of Gumball developed

Eric Guaglione
Creative secrets behind Angry Birds animation

Benjamin Manns
“Creativity through deviation”

Richard Bradley
Dirty, funny and true: Horrible Histories

Aaron Haroon
An innovative superheroine: Burka Avenger

Josh Selig
“Creativity flows quite naturally”

Billy Macqueen
Making a show from special experience with children: Baby Jake

Tommy Krappweis
“The material was in my head and it had to come out”

John Nugent
Visual effects are an opportunity for creativity